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Cheap Blink : The Power of Thinking Without Thinking (Book) (Malcolm Gladwell) Price
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Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
| AUTHOR: | Malcolm Gladwell |
| CATEGORY: | Book |
| MANUFACTURER: | Little, Brown |
| ISBN: | 0316172324 |
| TYPE: | Business & Economics, Business / Economics / Finance, Cognitive Psychology, Decision Making & Problem Solving, Decision making, Intuition, Psychology, Social Psychology, Business & Economics / General |
| MEDIA: | Hardcover |
| # OF MEDIA: | 1 |
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Customer Review of Blink : The Power of Thinking Without Thinking
 I should have known....
When I first saw this book on the shelf, it caught my attention. Blink!... So I check it out, "thinking, without thinking." Making split second decisions with great results, etc... I look at the back, and I see this guy with a big poofy head of hair and a lame suit, that has wrote a book about making great decisions in a split second. My first thought, and I should have listened to it was... DON'T BUY THIS BOOK, waste of time. But, I the thought, ah, what the hek, it can't be that bad, and I may find something useful in it. Anyway, I'm about half-way through the book and today, as I was exercising on a lifestride and reading through his generalization based theories, without any supporting evidence, I seriously contemplated throwing the book down on the ground and letting my sweat saturate it and let it rot, but, I remembered something, someone told me once, you have to take the good with the bad, and seemings how I'm half way through, I might as well finish, and take it as a learning experience. One thing I have learned from this is, yes, I was a sucker, yes they are born everyday, and yes, anyone can write a freakin book and people will buy it. I can't believe this piece of garbage was published. And by the way... This is my first on-line review, that I have ever written, about a book, a movie, or anything. The fact that I am posting here is a testament to how much this book pissed me off with it's ignorance. This may sound somewhat harsh, but it really annoys me when I spend good money on something and it turns out to be trash - as I'm sure most folks feel the same.
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>I seriously contemplated writing another book, just to contradict his empty theories and make him look like an idiot, but I'm sure after you read this, that will not be necessary for anyone with half a brain cell. I guess in the end though, he made some bucks off it, so he probably could care less.
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>GOOD LUCK!
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>PS.. I just read over more reviews of this book, to see what other folks thought (main reason I came here) and Gil Rosenburg's review was one I wish I read prior to reading this book. If you want to read a good book, look elsewhere. I just finished The Rule of Four and it was very good - albeit a different genre.
 Why what an original idea...not
I want the reader to try an imagine something... this is something you live with your entire life, you know about it - but you supress it. This something is cognition...and sometimes your hunches are right and someitmes they are wrong, but here are some cool stories about lucky guesses! That is basically all Gladwell writes about. He tries to impress you with stories of the rogue general who beat the big bad US, and about the classical archeologist who just felt something was wrong. He tries to tell you about the 1920 election and the most perfect yet ugly chair. He tries to explain that all of these ideas are related to a power none of us can control or really understand. Well it is pretty obviousle that Gladwell himself doesn't understand these ideas, so only read this is you want to go no where and learn nothing.
 Outstanding books
When I read "Blink" I found myself tearing through it in long spurts, driven by intense interest in the author's discussion of how we make snap judgments in light of the variety of circumstances life throws our way. Definitely a book I will recommend to friends.
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>BLINK was a fun read that made the case we all need to know when to trust our "thin-slicer"-our capacity to make instant judgments-but we also need to sharpen its edge more keenly with experience and education. Gladwell's second entry into the aren't-our-brains-amazing genre (The Tipping Point, 2000)and his great strength continues to lie in his storytelling which is what makes this book fun and interesting. All these stories are nicely written and most inform and entertain at the same time, but they don't add up to anything terribly profound, despite the author's enthusiasm.
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>I agree with the others here who recommended the "Emotional Intelligence Quickbook" as well. It turned out to be a good match for the book with fascinating research. Plus, it let me test my EQ online which was neat. You might want to try them both.
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